Benchmarks & ROI
What enterprise buyer paths actually require.
Drawn from the Buyer Path Graph and shown here on a representative deal shape: AI support automation into financial services, $250K ACV.
43
Similar seller-reported paths
91%
Require security / privacy
88%
Require procurement
64%
Include AI governance
52%
Require PO before signature
117d
Median cycle length
You are 27 days behind the winning pattern.
Route delay
45-day target vs 117-day benchmark
Route delay if security and procurement start late.
Where the ROI comes from
Forecast accuracy
Commit deals carry buyer-process proof, so the number you call is the number you get.
Slip prevented
Catch missing procurement or security weeks before the quarter closes, not after.
Pipeline risk identified
Dollarize buyer-path risk by gate and rank where leadership should intervene.
Time saved per deal
Winning paths open security around day 18. Starting there removes weeks of rework.
Team intelligence
Every debriefed deal makes the next match sharper for every rep on the team.
Methodology
18,400+
Public sources
Filings, policies, vendor portals
6,200+
Seller experiences
Anonymized, cross-company
41,000+
CRM deal histories
Won and lost outcomes
128K
Buyer MAP interactions
Live engagement signals
2,900+
Verified buying paths
Rep-confirmed debriefs